Hershey’s KISSES Vignettes are on YouTube

In Commercials / Screenings

Over the course of 3 days in September, we captured this series of 3 vignettes on people who love Hershey’s KISSES.

The project involved lots of familiar faces from previous gigs with Play Productions. Director: Jarod Seltzer, Executive Producer: Jamie Moore, Producer: Alex Sanchez, B Camera Op: Andrew Baxter, and Gaffer: Austin Michaels.

We utilized Sony FS7s with Canon L-Series zooms and kept the lighting to a minimum to maintain the documentary feel.

Austin’s variety of full RGB Kino Flo units came in handy and I officially fell in love with the Celeb 850 (not pictured).

We needed to deliver both a 1×1 and 16×9 image because of social media, which presented a technical challenge for framing. It’s only a matter of time until we’re going to field requests to capture an image that is both 9×16 and 16×9 for Snapchat/Instagram.

If that dark day ever comes, then I hope that we will be able to compose each frame in separate takes!

What is your favorite Hershey’s treat? I try to avoid sweets, but have a soft spot for Heath Bars (especially in coffee ice cream).

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Author

Dustin Pearlman Dustin Pearlman is a plant-based Cinematographer. Aside from film, he's passionate about the environment, music, and cycling. He's a member of IATSE Local 600 and lives in Los Angeles with his mini-schnauzer Iris.